AlphaSwiss Partners

the client AlphaSwiss is a Geneva-based wealth management firm, providing independent, unbiased advice to clients. They have a strong grasp of today’s demanding financial environment and an old-fashioned emphasis on loyalty and integrity. They have brought together a team of senior bankers who are recognized as true partners by their clients. They combine their banking expertise with entrepreneurial spirit and a network of global contacts, with the aim of maximising their value to their clients. the request The founders of AlphaSwiss contacted us before their company was formed. Starting from a blank canvas, they needed everything from a company name, a corporate identity, marketing materials and a website. There are many wealth management companies in Geneva and setting them apart from the competition was a key success factor for them. They needed to show how their business approach is unique and why they are trustworthy. the solution It is not often we get to follow a company from its birth and we made the best of the opportunity. After helping the founders choose the company name that became AlphaSwiss Partners, we worked on their corporate identity. Their brand is both modern and traditional, showing that they hold the values that made Switzerland the land […]


left: old website / right: new website The client ecamos is an independent asset management company founded in 2004. ecamos is a member of the Alternative Investment Management Association (AIMA) and registered with PolyReg, a self-regulating organisation recognised by the Swiss Financial Market Supervisory Authority FINMA. They own a diversified portfolio of investment strategies each based on solid economic foundations and sophisticated mathematical models. the request With a constantly evolving business and crowded marketplace, ecamos needed a new website to set themselves apart. They also needed a web platform they could easily manage to show the most up to date numbers, and so without the help of a technician. Finally, they needed their new website to have a restricted access where they can show information for their clients' eyes only. the solution ecamos' new website design is a bold statement that exudes confidence and looks nothing like the company's competition. It is fully responsive, ensuring ecamos' clients can access the website's information wherever they are. On the admin side, the website is easy to manage, data tables can be built on the fly and always look spotless. Since its launch, ecamos has received continuous praise and compliments for their website's […]


der auftraggeber Pensimo ist ein führendes Immobilien-Management-Unternehmen, das vor allem für Pensionskassen und institutionelle Anleger tätig ist. Sie verwaltet eine Reihe von Investmentfonds und hat sich auf die Entwicklung, den Verkauf und die Vermietung von Büroflächen und Wohnimmobilien spezialisiert. die herausforderung Die Pensimo-Website war technisch veraltet und musste in ein modernes Opensource Content Management System überführt werden. Neben dem Migrationsauftrag brachte es die Aufgabe mit sich, dass die auch die Markenstrategie, das Corporate Design sowie die Informationsarchitektur zu überdenken waren. die lösung Während es gelungen ist, das Gesamtbild  der Website einigermassen zu bewahren, wurde hinter den Kulissen eine von Retuschen und technischen Finessen entwickelt und integriert. Hinter der vermeintlich gleichen Fassade verbirgt sich eine völlig neue Website mit  in einem State-of-the-Art-CMS und einer stringent durchdeklinierten Markenarchitektur. 7658 0 7658 0 7658 0 7658 0 Pensimo website open website


the client Sérénité is a new insurance broker with a fresh take on their business. Rather than focus on large enterprises like their competitors, they offer their services to all companies, even start ups. They offer full transparency on their business model, including the commissions they make. the request Sérénité needed a fresh website that stands out from the competition. Most insurance websites are dull and colorless. Sérénité wanted an original website with a clear message. the solution The proposed solution provides a zen calming experience that puts the user in a comforting mood. All the elements from the clean serene colors, the photography of peaceful landscapes, to the calming music, bring a feeling of serenity and trust. 4621 0 4621 0 4621 0 Sérénité website open website


the client The Police units of the canton and city of Zurich decided in 2012 to merge their individual police academies to one single institution. Every future policeman and policewoman recruited by either entity has to run through a 12 month study program.  the request In order to achieve a common team spirit and a mutual respect of the two rivaling units, the government of the canton and the city of Zurich decided to create a new corporate identity bearing the new verbal identity of the Zürcher Polizeischule as well as its political adherence to the city and the state of Zurich. the solution B,H suggested a new brand design consisting of a characteristic typeface and logo hinting at a protective shield but also an icon signaling a digital asset. The design was derived in permanent signage, office templates and a fully responsive website. 9689 0 9689 0 9689 0 9689 0 9689 0 Polizeischule website open website


the client The Die Casting Division of the Buhler Group is a world leading manufacturer of die casting production systems. The marketing cycle of the die casting industry follows the rhythm of the leading industry fair GIFA, being held every 4 years in Dusseldorf. the request Buhler Die Casting invited a number of qualified agencies to pitch for an integrated marketing concept, covering the brush-up of their Carat production system as well as the fair's topic of efficient energy use.  the solution B,H won the pitch with a brilliant packshot concept of a beautifully crafted masterpiece. A number of detailed solutions were proposed such as an iPad for all sales consultants with a new app bearing all product and company presentations, as well as a mobile app, an energy game to attract visitors to the company's show stand. The latter was also designed by our agency. 9298 0 9298 0 9298 0 9298 0

Abraxas Informatik

the client Abraxas Informatik is a specialised IT solution provider to Swiss Government Organisations such as public administration, police force, courts of justice or traffic administration. As part of their effort to grow business, they wanted to acquire new clients in related areas in the private sector. the request In order to provide a powerful visual identity, Abraxas Informatik asked B,H to freshen up their brand design. B,H renovated their corporate design as well as all communication means. Their needs included a new responsive website, product videos, brochures and display items. the solution The new brand design focuses on a clear cut typeface, an enthusiastic colour code with orange and blue as well as a new imagery that was produced on the spots of delivery of Abraxas' software solutions. Abraxas has greatly improved their awareness, defended their business and gained important pitches. B,H has been following Abraxas since 2011 delivering brand materials such as brochures, advertising, display, web design and more. 16428 0 16428 0 16428 0 16428 0 16428 0 16428 0 16428 0 Abraxas Informatik website open website


the client AMAG is the leading car importer for Switzerland, representing all Volkswagen Brands. The group also runs the most important garage network, serving more than half a million cars and their owners. It is their ambition to further enlarge the market share of Volkswagen brands and of AMAG car dealers. the request In order to gain market share with independent garages, AMAG was looking for a communication platform that could promote simultaneous offerings originating from different segments such as original equipment, boutique, tools and others. the solution B,H suggested a digital newsletter as well as a sales brochure to create awareness for AMAG's spare parts and original equipment department. Over the past five years this proved to be very powerful and highly valuable. On top of being an effective communication and sales performance, it is capable of reacting on short notice to new offerings. B,H has continued supporting AMAG since 2009. 7189 2 7189 1 7189 0 7189 0