by Patrick Samson | 16/01/2018 | Change Management
The strategic importance of corporate culture in digital transformation and its impact on change management. Let’s face it: the topic of culture still does not get enough attention within a company. But when it comes to digital transformation, no company can afford a...
by Patrick Samson | 04/12/2017 | Behavioral Economics
Why marketers need to understand the irrational side of their customers and how Behavioral Economics supports them. Homo Economicus – a strange creature Some people cringe at the term homo economicus; to others, he has become an old familiar (and quaint) friend. No...
by Patrick Samson | 24/10/2017 | Digitale Transformation
Brain follows heart: Digital transformation is far more about people than it is about technology. Even if some would like to see it otherwise, human beings in the process of change often behave less rationally than expected. Decision makers, who are all too often...
