The 10 best social media management tools for businesses

by | 23/11/2018 | Social Media Marketing | 0 comments

Which tool is suitable for your business to manage social media channels the easiest?

A social media management tool saves time to post, monitor and respond to customer posts. Here we present the most important management tools to support your social media channels in the best possible way.

CORPORATE SOCIAL MEDIA MANAGEMENT TOOLS TEST

In 2015, there were already more than 1,000 different products to manage social media channels. With countless vendors, it’s not easy as a company to find the right software. It is an advantage to buy all social media tools from the same provider. It is important to publish on relevant social networks, respond to posts, hand over tasks to team members, create social advertising, obtain analyses and reports, and integrate other tools. Here we present the 10 most important social media management tools for companies.

SOCIAL MEDIA MANAGEMENT TOOLS RANKING

The 10 tools are listed in alphabetical order and the best rating is 5 stars ⭐⭐⭐⭐⭐⭐ The ranking is based on two studies and other sources. See links at the end of the post.

Agorapulse

Agorapulse provides the most important tools for planning and writing social media posts and organizing within a team. The tool is aimed more at small to medium-sized enterprises. It shows trends in content and offers many reports, such as to the competition on Facebook. Competitions can also be created. However, social ads and analysis of followers and influencers are not possible. Channels and publishing: ⭐⭐ Monitoring and engagement: ⭐⭐⭐ Workflow: ⭐⭐⭐ Analyses and reports: ⭐⭐⭐ Social Advertising: K.A. Integration/Partner: ⭐⭐ Support: ⭐⭐ Pricing//Performance: ⭐⭐⭐

Falcon.io

Falcon.io is suitable for companies to easily handle tasks in a large team or with many customers. Publishing on the seven main social media channels is possible. In addition to real-time listening, there is the possibility to build personalized customer relationships. Facebook and Instagram ads can be created and the tool offers cross-network analytics and reports such as paid, owned and earned media. Falcon.io impresses in particular with its very good price-/performance ratio. Channels and publishing: ⭐⭐⭐ Monitoring and engagement: ⭐⭐⭐⭐ Workflow: ⭐⭐⭐⭐ Analyses and reports: ⭐⭐⭐⭐ Social Advertising: ⭐⭐⭐ Integration/Partner: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Pricing//Performance: ⭐⭐⭐⭐⭐

Hearsay Social

Hearsay Social focuses primarily on companies in the financial and insurance sectors. Corporate content can easily be forwarded to consultants and representatives for the various channels. Publishing is only possible on five channels. The tool provides views for marketing and sales management for the reports. Channels and publishing: ⭐⭐ Monitoring and engagement: ⭐⭐⭐ Workflow: ⭐⭐⭐ Analyses and reports: ⭐⭐⭐ Social Advertising: ⭐⭐ Integration/Partner: ⭐⭐ Support: ⭐⭐⭐ Pricing//Performance: ⭐⭐⭐

Hootsuite

Hootsuite is very suitable for private individuals as a free version is also available. The tool displays the different channels in multiple streams and can be used to create social ads, contests and galleries with user-generated content, among other things. Real-time listening examines social media channels, news and websites and allows you to connect with additional web analytics tools. The workflow is less suitable for teams and the tool is too expensive for larger companies. In addition, the API is not very stable and flexible. Channels and publishing: ⭐⭐⭐⭐ Monitoring and engagement: ⭐⭐⭐ Workflow: ⭐⭐⭐ Analyses and reports: ⭐⭐⭐⭐⭐ Social Advertising: ⭐⭐⭐ Integration/Partner: ⭐⭐⭐ Support: ⭐⭐⭐ Pricing//Performance: ⭐⭐⭐

Lithium

Lithium is aimed at large international and complex companies. The tool offers real-time listening, a page with trending content and the conversations can be connected to customer data. There is the marketing case with good opportunities for campaign planning and the customer service case for teams with agents from different areas of expertise. And also an automatic distribution of tickets. Also exciting is the ability to connect with Lithium’s Owned Community. The tool is very expensive, but it is worth it for large companies. Channels and publishing: ⭐⭐⭐⭐ Monitoring and engagement: ⭐⭐⭐ Workflow: ⭐⭐⭐ Analyses and reports: ⭐⭐⭐⭐⭐ Social Advertising: ⭐⭐⭐ Integration/Partner: ⭐⭐⭐ Support: ⭐⭐⭐ Pricing//Performance: ⭐⭐⭐

Sendible

Sendible integrates many different social media channels and blogs. It offers the possibility for SEO and different combinations in listening (hashtag, keyword, set). The tool creates real-time reports and also maps where conversations and criticism of the brand take place. However, there are no reports on the competition or the social ads and no influencers can be found. Channels and publishing: ⭐⭐⭐⭐ Monitoring and engagement: ⭐⭐⭐ Workflow:⭐⭐⭐ Analyses and reports:⭐ ⭐⭐ Social Advertising: K.A. Integration/Partner:⭐⭐⭐ Support:⭐⭐⭐ Pricing//Performance: ⭐⭐⭐

Spredfast

Spredfast is suitable for larger companies and offers four complementary products. These are conversations for campaigns, content and news; Experiences for curation and reports; Intelligence for real-time trends and promotions for competitions and surveys. Additional tools also enable personalized answers or personas, among other things. Channels and publishing: ⭐⭐⭐⭐ Monitoring and engagement: ⭐⭐⭐ Workflow:⭐⭐⭐ Analyses and reports:⭐⭐⭐⭐⭐ Social Advertising:⭐⭐⭐ Integration/Partner:⭐⭐⭐⭐ Support:⭐⭐⭐⭐ Pricing//Performance: ⭐⭐⭐

Sprinklr

Sprinklr is suitable for large companies because it supports many platforms and allows for a good connection between organic and paid content. The work is facilitated with automatic tasks and information. The tool also offers social media ads, geo-targeting and geo-limits, and the ability to import external analysis. Channels and publishing: ⭐⭐⭐⭐⭐ Monitoring and engagement: ⭐⭐⭐ Workflow:⭐⭐⭐⭐ Analyses and reports:⭐⭐⭐⭐⭐ Social Advertising:⭐⭐⭐⭐⭐ Integration/Partner:⭐⭐⭐⭐ Support:⭐⭐⭐⭐ Pricing//Performance: ⭐⭐⭐

Sprout Social

Sprout Social is very easy to use and provides the most important tools for planning and writing social media posts and organizing in a team. Here you can store contacts and there is a real-time listening and trend reports on hashtags, topics and influencers. Channels and publishing: ⭐⭐⭐ Monitoring and engagement: ⭐⭐ Workflow:⭐⭐ Analyses and reports:⭐⭐⭐ Social Advertising: n/a Integration/Partner:⭐ Support:⭐⭐⭐⭐⭐ Pricing//Performance: ⭐⭐⭐⭐

Sysomos

Sysomos is suitable for large companies that rely on extensive listening for their brand. The tool also makes it possible to curate user-generated content. In addition to visual analysis of images, it also provides reports on paid, owned and earned media and there is access to all Facebook data. Channels and publishing: ⭐⭐⭐⭐ Monitoring and engagement:⭐⭐⭐ Workflow:⭐⭐⭐ Analyses and reports:⭐⭐⭐⭐⭐ Social Advertising: n/a Integration/Partner:⭐⭐⭐ Support:⭐⭐⭐⭐ Pricing//Performance: ⭐⭐⭐

With the social media management tools, you can monitor the behavior of the target audience and use analytics to tailor the new contributions to the social network. The choice of tool depends on the needs of the company. With a good evaluation, you will be able to efficiently supervise the social media channels with the right tool. Brain & Heart is happy to help you with social media marketing or choosing the right tool.