Social Media Management Praxis – #SMMpraxis 2018

by | 24/05/2018 | Event |

Finally an event by social media professionals for social media professionals!

We take a look behind the scenes at companies that already work professionally with social media and content marketing.

Ognjen Visnjic (Swiss Life), Daniel Bieri (Ticketcorner), Ivo Peric ( and Peter Erni (Brain & Heart) shared their experiences and showed examples of social media management practices. The guests enjoyed an informative afternoon, a lively exchange with the speakers and finished with a fine Apéro Riche.

Host: Brain & Heart Communication
Partner & Sponsor:

During the event at the Impact Hub Zurich, guests and speakers actively tweeted with the hashtag #SMMpraxis. We have compiled the tweets for the Social Media Management Practice Event in a Twitter moment.

The role and relevance of social media

A presentation based on the extensive experience of a long-standing social media manager and consultant for large insurance companies, tourism regions and SMEs. He positions social media within companies as a bottom-up revolution driven by private individuals and ordinary employees. On the basis of this view, he shows the classic problems that these very same companies are now dealing with.

Peter Erni is a partner at Brain & Heart Communication, an expert and consultant for strategy, concept & campaigns in the fields of content marketing, social media marketing and community building.

Community management and target group oriented content management

Events and social media go together hand in hand! So it’s no wonder that Ticketcorner is switching gears with social media. Behind this success is Daniel Bieri, who offers a glimpse into his everyday life in his presentation and shows what works and what doesn’t for them.

Daniel Bieri is Community Manager at Ticketcorner and responsible for determining relevant content for social media, community engagement and dialogue, channel and content management on the social web.

Social media in the age of corporate newsrooms

Insurance companies also recognized the value, i.e. the opportunities, of social media. Swiss Life’s business sectors are not as agile; on the other hand new trends are not blindly adapted and implemented carefully. That is why Ognjen Visnjic is at the helm of Swiss Life’s brand new Content Room. He tells us how this came about, how it works, his “pains” and “gains.”

Ognjen Visnjic is Deputy Head of Digital and Head of Shared Media at Swiss Life. He is responsible for all online activities, content strategy, the development of the corporate newsroom and the digital transformation of general agencies.

Why social is the best customer support

Social media is more than just a marketing tool! It is, therefore, high time to talk about customer support, customer service and customer loyalty in the context of social media. Ivo Peric’s comments are based on his wealth of experience as a consultant at, who has already gained insight from many companies.

Ivo Peric is Sales Manager at (Social Media Management Tool) for the regions DACH & Italy.

The event in numbers



Duration in h


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