web2com was a strategic unit of Publigroupe for the planning and execution of digital media campaigns. The company has been fully integrated in the group which, in the meantime, has been sold. After two years of a focused communication efforts, elevated the awareness of web2com to the likes of brands such as 100 year old Publicitas.
The company was looking for an original visual identity to be communicated in combination with their unique skill set, covering various areas of online marketing. The design was to be engaged in advertising, brochures and online display advertisements.
B,H won the pitch with an astonishing concept projecting the brand name with specific offerings. The typeface was used to illustrate the essence of their specific services and subjects.
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