The world's second largest reinsurance company has worked with B,H for more than a decade. After expanding in investment banking, they refocused on their core industry. B,H supported the company in various task, particularly in the domain of marketing communication, for instance with a mock-up of The Financial Times for the annual reinsurance premium summit in Monte Carlo.
Internal Communication, Sponsoring and Corporate Social Responsibility are of particular interest at B,H. When Swiss Re was looking for a qualified partner to communicate their philanthropic engagements, they opted for our agency to work out an ad campaign to communicate their sponsoring commitment for Zurich's cultural institutions.
The challenge was to come up with an idea that would on one hand support the individual institutions such as the Zurich Opera, the Schauspielhaus, the Tonhalle-Orchester or the Kunsthaus. In order to show Swiss Re's concern and competence, we chose an ambassador for each house, projecting on these personalities a key topic.
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