The Police units of the canton and city of Zurich decided in 2012 to merge their individual police academies to one single institution. Every future policeman and policewoman recruited by either entity has to run through a 12 month study program.
In order to achieve a common team spirit and a mutual respect of the two rivaling units, the government of the canton and the city of Zurich decided to create a new corporate identity bearing the new verbal identity of the Zürcher Polizeischule as well as its political adherence to the city and the state of Zurich.
B,H suggested a new brand design consisting of a characteristic typeface and logo hinting at a protective shield but also an icon signaling a digital asset. The design was derived in permanent signage, office templates and a fully responsive website.
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