The Die Casting Division of the Buhler Group is a world leading manufacturer of die casting production systems. The marketing cycle of the die casting industry follows the rhythm of the leading industry fair GIFA, being held every 4 years in Dusseldorf.
Buhler Die Casting invited a number of qualified agencies to pitch for an integrated marketing concept, covering the brush-up of their Carat production system as well as the fair's topic of efficient energy use.
B,H won the pitch with a brilliant packshot concept of a beautifully crafted masterpiece. A number of detailed solutions were proposed such as an iPad for all sales consultants with a new app bearing all product and company presentations, as well as a mobile app, an energy game to attract visitors to the company's show stand. The latter was also designed by our agency.
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