AMAG is the leading car importer for Switzerland, representing all Volkswagen Brands. The group also runs the most important garage network, serving more than half a million cars and their owners. It is their ambition to further enlarge the market share of Volkswagen brands and of AMAG car dealers.
In order to gain market share with independent garages, AMAG was looking for a communication platform that could promote simultaneous offerings originating from different segments such as original equipment, boutique, tools and others.
B,H suggested a digital newsletter as well as a sales brochure to create awareness for AMAG's spare parts and original equipment department. Over the past five years this proved to be very powerful and highly valuable. On top of being an effective communication and sales performance, it is capable of reacting on short notice to new offerings. B,H has continued supporting AMAG since 2009.
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