AlphaSwiss Partners

the client

AlphaSwiss is a Geneva-based wealth management firm, providing independent, unbiased advice to clients. They have a strong grasp of today’s demanding financial environment and an old-fashioned emphasis on loyalty and integrity. They have brought together a team of senior bankers who are recognized as true partners by their clients. They combine their banking expertise with entrepreneurial spirit and a network of global contacts, with the aim of maximising their value to their clients.

the request

The founders of AlphaSwiss contacted us before their company was formed. Starting from a blank canvas, they needed everything from a company name, a corporate identity, marketing materials and a website. There are many wealth management companies in Geneva and setting them apart from the competition was a key success factor for them. They needed to show how their business approach is unique and why they are trustworthy.

the solution

It is not often we get to follow a company from its birth and we made the best of the opportunity. After helping the founders choose the company name that became AlphaSwiss Partners, we worked on their corporate identity. Their brand is both modern and traditional, showing that they hold the values that made Switzerland the land of banking yet with a modern take. We designed their business cards, letterheads, notepads, folders, and produced their website. More recently, we designed a corporate brochure they use in they give to prospecting clients.

AlphaSwiss Partners website

alphaswiss.com
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