Abraxas Informatik

the client Abraxas Informatik is a specialised IT solution provider to Swiss Government Organisations such as public administration, police force, courts of justice or traffic administration. As part of their effort to grow business, they wanted to acquire new clients in related areas in the private sector. the request In order to provide a powerful visual identity, Abraxas Informatik asked B,H to freshen up their brand design. B,H renovated their corporate design as well as all communication means. Their needs included a new responsive website, product videos, brochures and display items. the solution The new brand design focuses on a clear cut typeface, an enthusiastic colour code with orange and blue as well as a new imagery that was produced on the spots of delivery of Abraxas' software solutions. Abraxas has greatly improved their awareness, defended their business and gained important pitches. B,H has been following Abraxas since 2011 delivering brand materials such as brochures, advertising, display, web design and more. 16426 0 16426 0 16426 0 16426 0 16426 0 16426 0 16426 0 Abraxas Informatik website www.com open website


the client AMAG is the leading car importer for Switzerland, representing all Volkswagen Brands. The group also runs the most important garage network, serving more than half a million cars and their owners. It is their ambition to further enlarge the market share of Volkswagen brands and of AMAG car dealers. the request In order to gain market share with independent garages, AMAG was looking for a communication platform that could promote simultaneous offerings originating from different segments such as original equipment, boutique, tools and others. the solution B,H suggested a digital newsletter as well as a sales brochure to create awareness for AMAG's spare parts and original equipment department. Over the past five years this proved to be very powerful and highly valuable. On top of being an effective communication and sales performance, it is capable of reacting on short notice to new offerings. B,H has continued supporting AMAG since 2009. 7187 2 7187 1 7187 0 7187 0

Swiss Re

the client The world's second largest reinsurance company has worked with B,H for more than a decade. After expanding in investment banking, they refocused on their core industry. B,H supported the company in various task, particularly in the domain of marketing communication, for instance with a mock-up of The Financial Times for the annual reinsurance premium summit in Monte Carlo.  the request Internal Communication, Sponsoring and Corporate Social Responsibility are of particular interest at B,H. When Swiss Re was looking for a qualified partner to communicate their philanthropic engagements, they opted for our agency to work out an ad campaign to communicate their sponsoring commitment for Zurich's cultural institutions.  the solution The challenge was to come up with an idea that would on one hand support the individual institutions such as the Zurich Opera, the Schauspielhaus, the Tonhalle-Orchester or the Kunsthaus. In order to show Swiss Re's concern and competence, we chose an ambassador for each house, projecting on these personalities a key topic. 10038 1 10038 0 10038 1 10038 0 10038 0 10037 0 10037 0 10037 0 10037 0


the client web2com was a strategic unit of Publigroupe for the planning and execution of digital media campaigns. The company has been fully integrated in the group which, in the meantime, has been sold. After two years of a focused communication efforts, elevated the awareness of web2com to the likes of brands such as 100 year old Publicitas. the request The company was looking for an original visual identity to be communicated in combination with their unique skill set, covering various areas of online marketing. The design was to be engaged in advertising, brochures and online display advertisements.  the solution B,H won the pitch with an astonishing concept projecting the brand name with specific offerings. The typeface was used to illustrate the essence of their specific services and subjects. 10017 0 10017 0 10017 0 10017 0