the client The Police units of the canton and city of Zurich decided in 2012 to merge their individual police academies to one single institution. Every future policeman and policewoman recruited by either entity has to run through a 12 month study program.  the request In order to achieve a common team spirit and a mutual respect of the two rivaling units, the government of the canton and the city of Zurich decided to create a new corporate identity bearing the new verbal identity of the Zürcher Polizeischule as well as its political adherence to the city and the state of Zurich. the solution B,H suggested a new brand design consisting of a characteristic typeface and logo hinting at a protective shield but also an icon signaling a digital asset. The design was derived in permanent signage, office templates and a fully responsive website. 9239 0 9239 0 9239 0 9239 0 9239 0 Polizeischule website zhps.ch open website


the client The Die Casting Division of the Buhler Group is a world leading manufacturer of die casting production systems. The marketing cycle of the die casting industry follows the rhythm of the leading industry fair GIFA, being held every 4 years in Dusseldorf. the request Buhler Die Casting invited a number of qualified agencies to pitch for an integrated marketing concept, covering the brush-up of their Carat production system as well as the fair's topic of efficient energy use.  the solution B,H won the pitch with a brilliant packshot concept of a beautifully crafted masterpiece. A number of detailed solutions were proposed such as an iPad for all sales consultants with a new app bearing all product and company presentations, as well as a mobile app, an energy game to attract visitors to the company's show stand. The latter was also designed by our agency. 8912 0 8912 0 8912 0 8912 0

Abraxas Informatik

the client Abraxas Informatik is a specialised IT solution provider to Swiss Government Organisations such as public administration, police force, courts of justice or traffic administration. As part of their effort to grow business, they wanted to acquire new clients in related areas in the private sector. the request In order to provide a powerful visual identity, Abraxas Informatik asked B,H to freshen up their brand design. B,H renovated their corporate design as well as all communication means. Their needs included a new responsive website, product videos, brochures and display items. the solution The new brand design focuses on a clear cut typeface, an enthusiastic colour code with orange and blue as well as a new imagery that was produced on the spots of delivery of Abraxas' software solutions. Abraxas has greatly improved their awareness, defended their business and gained important pitches. B,H has been following Abraxas since 2011 delivering brand materials such as brochures, advertising, display, web design and more. 15712 0 15712 0 15712 0 15712 0 15712 0 15712 0 15712 0 Abraxas Informatik website www.com open website