the client The Die Casting Division of the Buhler Group is a world leading manufacturer of die casting production systems. The marketing cycle of the die casting industry follows the rhythm of the leading industry fair GIFA, being held every 4 years in Dusseldorf. the request Buhler Die Casting invited a number of qualified agencies to pitch for an integrated marketing concept, covering the brush-up of their Carat production system as well as the fair's topic of efficient energy use.  the solution B,H won the pitch with a brilliant packshot concept of a beautifully crafted masterpiece. A number of detailed solutions were proposed such as an iPad for all sales consultants with a new app bearing all product and company presentations, as well as a mobile app, an energy game to attract visitors to the company's show stand. The latter was also designed by our agency. 8910 0 8910 0 8910 0 8910 0

Abraxas Informatik

the client Abraxas Informatik is a specialised IT solution provider to Swiss Government Organisations such as public administration, police force, courts of justice or traffic administration. As part of their effort to grow business, they wanted to acquire new clients in related areas in the private sector. the request In order to provide a powerful visual identity, Abraxas Informatik asked B,H to freshen up their brand design. B,H renovated their corporate design as well as all communication means. Their needs included a new responsive website, product videos, brochures and display items. the solution The new brand design focuses on a clear cut typeface, an enthusiastic colour code with orange and blue as well as a new imagery that was produced on the spots of delivery of Abraxas' software solutions. Abraxas has greatly improved their awareness, defended their business and gained important pitches. B,H has been following Abraxas since 2011 delivering brand materials such as brochures, advertising, display, web design and more. 15710 0 15710 0 15710 0 15710 0 15710 0 15710 0 15710 0 Abraxas Informatik website www.com open website

Swiss Re

the client The world's second largest reinsurance company has worked with B,H for more than a decade. After expanding in investment banking, they refocused on their core industry. B,H supported the company in various task, particularly in the domain of marketing communication, for instance with a mock-up of The Financial Times for the annual reinsurance premium summit in Monte Carlo.  the request Internal Communication, Sponsoring and Corporate Social Responsibility are of particular interest at B,H. When Swiss Re was looking for a qualified partner to communicate their philanthropic engagements, they opted for our agency to work out an ad campaign to communicate their sponsoring commitment for Zurich's cultural institutions.  the solution The challenge was to come up with an idea that would on one hand support the individual institutions such as the Zurich Opera, the Schauspielhaus, the Tonhalle-Orchester or the Kunsthaus. In order to show Swiss Re's concern and competence, we chose an ambassador for each house, projecting on these personalities a key topic. 9605 1 9605 0 9605 1 9605 0 9605 0 9604 0 9604 0 9604 0 9604 0


the client web2com was a strategic unit of Publigroupe for the planning and execution of digital media campaigns. The company has been fully integrated in the group which, in the meantime, has been sold. After two years of a focused communication efforts, elevated the awareness of web2com to the likes of brands such as 100 year old Publicitas. the request The company was looking for an original visual identity to be communicated in combination with their unique skill set, covering various areas of online marketing. The design was to be engaged in advertising, brochures and online display advertisements.  the solution B,H won the pitch with an astonishing concept projecting the brand name with specific offerings. The typeface was used to illustrate the essence of their specific services and subjects. 9613 0 9613 0 9613 0 9613 0